Retail Marketing Essay Example | Topics and Well Written Essays - 3000 words - 1

Retail Marketing - Essay Example Today Waitrose is considered to be the sixth largest supermarket in the UK. It has a total of 241 branches, 18,000 stock lines and its grocery market share in the UK is estimated to be 4.3%. The retail business has fresh, quality, and safe products, quality customer service, and proper home delivery services. Through this, the grocery is known for its good reputation and image. The grocery has new and loyal customers (John Lewis Partnership, 2010). Waitrose is known to be a luxurious supermarket because of its provision of high quality goods and excellent services to the customers. The grocery’s employees have remained loyal hence, low turnover of staff. They are committed to meeting the various needs of customers. Through all this, the company has continued to thrive. The major competitors of Waitrose include, Tesco, ASDA, Sainsbury’s, and Morrison’s. The pricing of goods in Waitrose supermarket is higher compared to that of its competitors. International retail ing International retailing involves expansion of retail operations; concepts, management expertise, technology, and buying function beyond the domestic market. Retailers are faced with several operational challenges as they seek to expand their business beyond their borders. These challenges are; demand for products that are new and trendy, diversity and brands, retailers have to ensure their products remain exclusive. There is also increased competition, rapid globalization, E-commerce and complexity in terms of technology. The impact of these challenges increases as the rate of change accelerates and global markets become more volatile and turbulent. For survival in international markets, retail enterprises will have to embrace the new realities. Simpson and Thorpe’s PLIN Model is appropriate in the assessment of Waitrose international viability. In this model four main factors helps to differentiate Waitrose domestic market. These factors provide the basis to consider int ernational expansion as a possible growth strategy. They include product, lifestyle, image and niche, which are reflected in the various strategies adopted by Waitrose. Waitrose has segmented its products. In terms of lifestyle, Waitrose is considered a luxurious company dealing with quality and safe products. The image of the Waitrose is reflected in high price perception of the company, specialty in fresh and quality food products. Niche on the other hand is reflected through Waitrose specialization on fresh food products that are of high quality. Strategies of Waitrose Waitrose supermarket has specific strategies in place which help to attract more customers, expand its market share and increase its profits. These strategies are useful in the assessment of Waitrose international viability. They include; online shopping, home delivery service, specializing in products of wide range, maintaining the freshness and the quality of products, setting aside vital products that are low pr iced, better customer service and market segmentation. Waitrose has also introduced meaningful ideas which help in cost control and reduction. Its image and reputation has also been boosted by the grocery participation in corporate social responsibility (John Lewis partnership annual report, 2010). The value chain of Waitrose is important, Michael (1985) and Johnson et al (2005) highlights the basic activities of value chain. It includes the following; the first is inbound logistics. Leckford

Nazi Ideology Essay Example for Free

Nazi Ideology Essay Nazism also officially known as the National Socialism is defined as an ideology and practices that are influence by the National Socialist German Worker’s Party that is under the leadership of Adolf Hitler. In relation to this, Nazism is also regarded as political policies that were adopted by the dictatorial of Nazi Germany that took place from 1933 to 1945. Nazism strongly advocates the superiority of an Aryan race that makes the Germanic people stand above others. During the leadership of Hitler, Nazis supported the centralized government that is led by the Fuhrer that claimed to have the responsibility of defending and protecting Germany and the German people in their country and abroad against the forces of Communism and Jewish subversion (Thomas). As such, the recurring themes of Nazism include extreme nationalism, xenophobia, and the glorification of the Aryan race (Levy 497). These themes of Nazism have put many negative effects for people that do not belong to the Aryan race especially for Jews as well as to the German themselves. The themes of this ideology created prejudices and stereotypes against other races especially for the Jewish people that often become the cause of conflict and violent practices. Due to this, Jewish people and other races that Hitler deems as dirty or is a threat to the Aryan race are hunt down. The holocaust is a clear example of the violent practices that he implemented in line of the Nazis ideology. Nevertheless, the German people also experience the negative effect of this ideology as some of them experience xenophobia. They think that they should not interact with other races especially those that they believe is a threat to their racial superiority. Lastly, Germans also have experience difficulties in interacting and relating with other races especially when they have the mentality that they are better as compared to them (Levy 497-498). Works Cited Levy, Richard S. Antisemitism. California: ABC-CLIO, 2005. Thomas, Robert. â€Å"The Nature of Nazi Ideology. † 11 June 2009 http://www. libertarian. co. uk/lapubs/histn/histn015. pdf.

Relationship Between Face Preference and Own Characteristics

Relationship Between Face Preference and Own Characteristics Joseph Jordan Studies in Psychology In the article, Mate Choice, Mate Preference, and Biological Market: the Relationship between Partner Choice and Health Preference is modulated by Women’s Own Attractiveness, the authors question the correlation between partner preference, and partner choice. The authors address that there are many studies where the subjects analyze which person or face they deem is attractive, but what they wanted to know is if their choices in partners matched that of what they would prefer. They began to ask this question after realizing that there was not a lot of studies on this subject and on those few studies that there are the conclusions were mixed and contradictory. Through those few studies the authors were able to hypothesize that there are some discrepancies between partner preference and partner choice, and that the more of a high-market person you are the more likely your preference will match you actual partner choice. For this hypothesis, they would test whether the relationship between participant’s face preference and mate choice is modulated by their own market value, as opposed to high-market valued individuals can usually get their preferred partner. The participants that they used in this study was fifty one heterosexual couples with ages ranging from 18-35. They then constructed the stimuli, or the pictures that the subjects would be looking at to judge which faces were healthier than the other. They did this by collecting images of 50 white males and 50 white females. In these photos, their faces were the main focus, so their hair was unobstructed and their clothing and body from the neck down was photo-shoped out of the image. They then had 100 heterosexual men, and 100 heterosexual women rate the 50 images of the men’s appearance on a scale of 1-7 (1 being much unhealthier than average, and 7 being much healthier than average. They then got a completely different 100 hetero sexual men and 100 heterosexual women to rate the 50 women pictures on the same scale. The experimenters then took the top 15 rated healthy men pictures, and the bottom 15 rated least healthy pictures. With that information they constructed a prototype face with completely neutral features. They then at random selected 10 pictures of the men out of the original 50, and they did the same with the women. From this they constructed faces that would be seen as the healthiest, and photos that would be seen as the least healthy. Then the 51 couples of the main experiment were asked to rate those photos on the same scale of 1-7. The 51 couples were also asked to have their photo taken under the same consistencies of the photos used previously in the experiment. The experimenters then acquired 40 more participants, who have not participated in the experiment previously, to rate the photos of the men and women from the 51 couples on the same 1-7 scale. With this information, the experimenter s compared what the couples preferred as a partner and what they actually chose as a partner, based off of how the 40 volunteers rated the faces of the couples. After comparing this data they came up with their results, and their conclusion. This was their conclusion from the study, â€Å"The results of the current study suggest that the extent to which mate preferences predict actual partner choice can depend, in part, on own market value, at least among women. More fundamentally, our data demonstrate the utility of considering biological market theories not only for our understanding of mate preferences or mate choice, but also for our understanding of the relationship between preference and choice.† In more lamens terms, the more attractive you are, or the more â€Å"high-market† of a person you are, and the more likely you are to choose a partner who actually matches your actual preference. This is much more prevalent in women, and can be explained due to the fact that the market for partners is limited, and it is mutual; the partner that you actually choose has to be mutually attracted to you who might not be the same as person as you would prefer. In another article, Are Smiles a Sign of Happiness? Spontaneous expressions of Judo winners, the authors were searching for whether smiling was an effect on emotion, or sociality. They wanted to find out if smiling was really due to pure joy, or was it just an act that people do in a social environment to try and tell people that they are happy. To dig out this answer, the experimenters/ authors had to first ask, when do people smile? Through earlier research on this topic the experimenters were able to conclude that there were two types of smiles: FEP smiles or Duchenne smiles were smiles that were due to pure emotional happiness, while BET smiles were more complicated, and could be due to emotion or due to social interaction. With BET smiles a person could fake a FEP smile or even hide one due to the sociality of the situation. They also took into account other older experiments, especially an experiment where they studied when Olympic medalists smiled. They found that when the Oly mpian was on stage or receiving the medal, they smiled 70% of the time, while when they were behind the stage or away from people they only smiled 7% of the time. With these past experiments in their mind the experimenters wanted to take a further look into this using a new and improved method to get a more definitive answer to the cause of smiles. For their experiment the testers would observe the facial expressions of Judo fighters at the 2010 National Spanish Judo Championship. Their test field consisted of 55 judo fighters who one their fights and whose faces were closely monitored by video tape. On top of the fighters being videotaped they were also asked to fill out a likert scale (0 being none at all, while 7 being very much). They would then try and correlate the exact frame of their peak happiness and observe their facial expression. They did the same procedure with international fighters, and they then counted the amount of Ducheene or FEP smiles from the winners. After tallying up all of the smiles they came up with their results and their conclusion. They found accounted for 33 smiles coming from the medal winners of the judo tournament, but they also found that 31 out of 33 of those smiles came while the fighters were engaged in some sort of social interaction. They also found that the fighter was much more likely to display a smiling face the more numerous and the more enthusiastic a crowd was. Through these results they concluded that happiness does not necessarily predict smiles. When comparing the fighter’s likert scale, when the fighters were actually the happiest, they were not smiling at all, rather they had their heads down with their mouths slightly agape. Smiles are mostly just a communicative response to tell people that we are happy, as opposed to a pure reaction of happiness. What the experimenters came to decide was that their tests were in much support of BET smiles, saying that smiles are determined more by the sociality of the situation. People will sometimes hide their smiles, or they will create smiles based off of what feels appropriate for that social situation. In another article, Hormonal and Morphological of Women’s Body Attractiveness, the experimenters are trying to figure out if a women’s attractiveness of her body correlates to her ability to reproduce. There are certain things that men are attracted to like a low hip to waist ratio, with larger sized breasts. This has been proposed to promote a healthy women, due to healthy fat deposits that help along baby brain develop while it is in the womb. There have also been contradictory findings from third world countries where men are more attracted to heavier set women. This suggests that a low hip to wait ratio may not be an evolutionary attractiveness, rather a molding of what men see as attractive through manipulation of western media. The experimenters wanted to get a more definitive answer to this question, so they were to measure chemical hormonal levels that promoted fertility and compared it to their apparent attractiveness. With a volunteer group of 33 women they had them self-collect saliva samples for an about a period of 1-2 menstrual cycles. All of these women were also photographed from head to toe in neutral clothing and in a neutral environment. The women were as well required to come in for four sessions during their menstrual cycles to do a number of various tests. Anthropometric samples were taken from the women, and their body mass index and their breast size were also measured. Their hip to weight ratios were measured from the photos that were taken from them, to keep from the discrepancies that could arise from the experimenter’s assistance performing the tests. Those photos were then taken an observed by 58 UCSB students, 31 of which were men, and 27 of them were female. The students were asked to give a rating of attractiveness on a scale of 1-7, 1 being the lowest and 7 being the highest. The raters were then asked to rate them using the same scale on a basis of long term attracti veness and short term attractiveness. The results had high agreeability, so the students seemed to agree on the level of the women’s attractiveness. The experimenters’ then cross examined the hormone levels, the breast size, and their hip to weight ratio with their rated attractiveness. With this comparison they were able to come up with reliable data, giving them the ability to come up with a conclusion. When comparing the hormone levels of women and their breast size, hip to weight ratio, and their Body Mass Index they found that there was no correlation between them. This goes against presumptions that were made by other people before this beginning of this experiment. A closer look at those results and they realized that the Body Mass Index had a huge impact on a women’s attractiveness. So in order to test for breast size, and hip to weight ratio, they then neutralized all of the women’s BMIs. After neutralizing the BMI the experimenters found that there was a strong correlation with women’s attractiveness and their hormone fertility levels. Since people viewed women with a high BMI so unattractive it masked the true results of the test. Once they neutralized the BMI’s they were able to come up with this conclusion: hormonal levels of estradiol and testosterone could confidently predict the apparent attractiveness of the women.

American reporter said to be ?OK? :: essays research papers

it sucksPOLICE IN Karachi told NBC News that Saeed’s arrest was a â€Å"major breakthrough† and that he disclosed Pearl was still alive during an initial interrogation. Separately, Jamil Yousuf, head of a citizen-police liaison committee, quoted Saeed as saying of Pearl, â€Å"He’s alive. He’s OK.† However, NBC’s Robert Windrem reported that while the United States believes Saeed â€Å"played a central role in the kidnapping,† officials are not sure whether he knows the whereabouts of the reporter. Saeed, a British-born Islamic militant, was arrested Tuesday afternoon in the eastern city of Lahore and sent to Karachi for questioning, ministry secretary Tasneem Noorani told The Associated Press. Saeed’s arrest was announced one day before Pakistani President Pervez Musharraf is to meet President Bush in Washington. The kidnapping embarrassed the Musharraf government, which is seeking U.S. aid as it attempts to combat Muslim extremism in this predominantly Islamic country of 147 million people. Relations between the United States and Pakistan have warmed up significantly since the Islamabad government agreed to support the U.S. war on terrorism in Afghanistan, where Pakistan had been a staunch supporter of the hard-line Taliban regime. Advertisement RELEASED AFTER HIJACKING Saeed, a 27-year-old British born Islamic militant, was freed from an Indian jail in December 1999 in exchange for passengers of an Indian Airlines jet which was hijacked on a domestic flight to Kandahar, Afghanistan. The son of a clothes merchant from Wanstead in east London, Saeed studied at the London School of Economics. Lonnie Kelley, spokesman for the U.S. Consulate in Karachi, said they had no word on Pearl’s fate and were trying to confirm that Saeed has been arrested. â€Å"We are looking into it, but nothing on Daniel yet,† he said. Steve Goldstein, a vice president and spokesman for Dow Jones, the Wall Street Journal’s parent company, declined to comment on whether the arrest revealed new information about Pearl’s abduction. â€Å"We continue to remain hopeful,† Goldstein said in a telephone interview. He also declined to comment on specifics of the case. NOT A CAR CHASE A team of police officers from the southern province of Sindh had been in Lahore searching for Saeed for the last few days, the government-run news agency Associated Press of Pakistan reported Tuesday. Police did not reveal the circumstances of Omar’s arrest, but said they had been rounding up his associates and raiding their houses in recent days.

Sensory Perceptions

They will also hear words, and sounds and will not understand or know what the sounds may be. But not until they are taught they will not know or understand how important these senses will be in life and how these senses will affect them and their learning experiences. Now as we grow into adults our senses will have become interwoven with the way we think and use our minds. When we read a book or even read a recipe to cook we are using eyes as tool. When we listen to music, hear the bird's chirp, our children laughing we are using another sense which Is our ears to sites to these wonderful sounds that we enjoy.Our ears also hear sounds that we do not want to hear as well. We have to think when we are using our hands to fix a car, play a guitar. We are even thinking and using some of our senses when we have decided to jump out of an airplane for no good reason at all. But no matter what we may be doing we use our senses for some reason or another. Now it is true that â€Å"there Is n othing in our mind unless it is first senses†. (Aquinas, 2007, peg. 53) Why Is this? In order for our senses to work properly our brain Is Involved with our senses ether the Information for our senses to work. Hen we read we are using our eyes to gather the information and it is being put into our minds for reference. We all count on all of our senses to be accurate, and there certain factors that do influence the accuracy of this information that is received by a person's senses and how it affects their perception of the world. On the other hand there are weaknesses to the amount of knowledge our senses can give. The best way to look at all this our brain Is almost Like a computer, It will only be effective If our brain Is able to process the information correctly and there are no conflicts.Accuracy is defined as the degree of agreement between the sensory information and the environment and the feedback required to determine the accuracy of the senses. What has been done and used as a sensory exercise is that several people are asked to do a blind fold test, they are then given objects and have to determine what they are by only touching and smelling. Each one Is from a different able to distinguish what the object is by feel. But you have a manager who is given the same object; he or she may not be able to distinguish what the object is.Why is this? It is because they do not work with bricks, this is not their trade. They have to think and guess and what the object maybe, if they have never worked with bricks they will not be able to distinguish the object, but on the other hand they will if they have had a background then they will be able to identify the object. Now our senses do have what you call check and balances in place. For example what you may be feeling when you touch the object it may be negated or influence if you smell the object.The sense of sight is very important, because we depend on this to confirm what e see is real or not real, to distinguished between colors, such as white vs.. Black. Take a person who has been blind all his or her life. They first have learned to use their other senses and they are more keen then others who can see. A blind person knows his or her limitation and is equipped to act more wisely in certain situations. But then you take the person who use to see, but became blind because of an accident, or disease, they keep pretending that they can see and can do things they use to, but because of the blindness they are not able to.But without being able to e we could get run over by a car, trip over hazard objects that could cause us to get hurt. Hearing is another sense that is very important for human survival such as hearing Look out! A rock is about to fall on your head! † to hearing music that we like, to hearing an emergency vehicle coming your way and you need to pull over, to hear the words I love you from your child, But as one knows a person hearing deteriorates through age, so one has to have the aid of a hearing aid to help with the hearing.Then you have the people who have gone deaf or were born deaf and they have to alkali with their hands by learning and using sign language to speak. Touch is very important because one must be able to feel pain, feel if they are being burn, to protect one from dangers. But touch is important to feel a hug, someone holding your hand, touch on your face, this is how once learns. This is also how a blind person describes a person as well. People use the sense of touch such has having diabetes. Identify and describe at least three (3) factors contributing to the accuracy of sensory data.Source of data and cognitive ability: â€Å"To obtain accurate sensory ATA, the source of data must be received through the senses of sight, hearing, smell and touch acutely sensitive to act like lenses, amplifiers, particle detectors and pressure and gauges to feed the brain to produce accurate sensory perception of the data obtained. † Reliability of facts observed: â€Å"The reception of solid sensory data through the accurate observations would provide facts and data that is vital for sensing -thinking connection or accurate sensory perception. The brain and interpretation of data received: â€Å"Cognitive Ability to analyze sensory data is based on lethal brain. The power of the senses is manifested when information is received in the brain. Inaccurate data sent to the brain will be interpreted falsely. On the other hand, an unhealthy brain will affect the accuracy of messages sent by the senses. Hence, accuracy of sensory data is based on data received and perceived through the senses and the cognitive interpretation of the information. (Papers/ Sensory-perceptions) Our senses have a lot due with our brain and our learning. That his or her senses are not perfect than they can try to take steps to improve on he accuracy and look at the changes that need to be made to adapt to the situation. Discuss t he roles of â€Å"nature† and â€Å"nurture† with regard to the interpretation and evaluation of sensory data. Nature and Nurture can be traced back to the 13th century known as a catch- phrase for the roles of heredity and environment in human development.For many centuries some scientist from then and even still today believes that when a person behaves or acts a certain way it is genetic which is known as â€Å"the nature theory of human behavior. But on the other hand you have some scientists who believe that cause the way one behaves or thinks that this is a taught and obtained overtime which is known as â€Å"This is known as the â€Å"nurture† theory of human behavior. Scientist are right, but scientist should be asking what information is one born with and if they have this information, is it through nurture or nature.Where the proof lies is where a child already has a lot of knowledge at a very early age before he or she starts school such as playing the piano and reading, and this many lend some credence to the idea that we are actually born with some information already, it Just as to be brought out and used, and it depends how the child learns. In conclusion no matter how one make look at sensory perception they have to know it can be very deceiving as well.

How a film interprets Hamlet

How a film interprets Hamlet Introduction Laurence Olivier’s need to focus on less traditional approaches, his need to shorten the production, and the need to perform a psychological analysis of the characters determine his interpretation of the play ‘Hamlet’. He illustrates this through various scenes, settings and themes in the film.Advertising We will write a custom essay sample on How a film interprets Hamlet specifically for you for only $16.05 $11/page Learn More De-emphasizing tradition When the ghost appears to Prince Hamlet in the original Shakespearean play, he talks about purgatory and his wanderings on earth before describing the details of his death (Shakespeare 1. 3. 14). These same descriptions are not prevalent in the 1948 film. One of the possible reasons for deletions of these lines could be Olivier’s need to remove politics and tradition from this new film. It should be noted that he designed his previous production to inspire patriotic sent iments among the British people. The presiding British Prime Minister – Sir Winston Churchill – had instructed him to do so because the country was fighting a war. However, after the end of the war, there was no need to focus on these elements anymore. Director Laurence Olivier wanted to dwell on the characters in the play. He did this mostly through the main character Hamlet. In his version of the play, the ghost of Hamlet’s father does not talk about purgatory and other after life issues. Instead, the ghost dwells mostly on the circumstances surrounding his death. During Shakespeare’s lifetime, the Catholic Church played a pivotal role in the daily lives of its people. Therefore, most citizens ascribed to the values and beliefs taught by members of the Catholic Church such as receiving ordinances from the latter and going to heaven. If Olivier had included this part in his 1948 film, then he would have upheld Shakespeare’s belief in the tradition al. Since he wanted to depart from this, then he made the right choice by omitting that scene from the play. Hamlet as a man that reasons The ghost in Shakespeare’s play describes most of the incidents surrounding his death verbally. While the same thing takes place in Olivier’s 1948 version, something slightly different happens when he adds a flashback (Play within a play) in the film. The director gives the audience a visual summary of the plot surrounding his death. One can see Claudius pouring poison into the dead King’s ear (Olivier). This makes the allegations made by the dead King appear logical. Therefore, when Hamlet refuses to accept these claims, then he appears to be more analytical than he needs to be.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Although Shakespeare shows a skeptical Hamlet in the original play, the playwright does not emphasize Ha mlet’s analytical nature in the play as much as Olivier does; audiences can see the Ghost’s narrative visually in the 1948 film. Hamlet now seems like a reasoning man in the film because he does not accept assertions at face value, even when the story seems quite convincing; he chooses to investigate for himself the truth behind the assertions. This ghost scene was pivotal in depicting a distinct character in the name of Hamlet. Many writers have interpreted Hamlet in their own way. Olivier’s Hamlet seems deeply distressed but still in firm control of his actions. The Ghost gave him a pretty reasonable explanation, but he still chose to investigate whether the information was accurate or not. The actor’s reaction to this news conveys his degree of reasonableness. For the most part, he is a man who is distinctly aware of the consequences of his actions. Olivier realized the importance of the Ghost’s instructions, and this was why he decided to portr ay that scene with impressive accuracy. The Ghost was the one who gave Prince Hamlet a mission, and he needed to follow those instructions in order to restore honor to the kingdom. Olivier did not want to distort the meaning of the play by eliminating the Ghost scene or dramatically altering the words stated by the Ghost. It was necessary to make audiences understand the mission that Hamlet received. The ghost’s instructions were the source of trouble in the Shakespearean play as well as the 1948 film. Two values tear Hamlet apart; revenge and his conscious. Shakespeare does not emphasize this matter in the same way as the film does. The director even starts the film by asserting that this was a story about a man who could not make up his mind (Olivier). Indeed, Olivier depicted a character who cannot decide whether he needs to stop thinking and start acting. The director emphasizes his brooding nature more in this production than in the play. Olivier makes this point through setting and costume design choices in the film. For example, Hamlet was wearing black in most scenes, in the motion picture, yet he had lightly colored skin and hair. This brought out the dual nature of the ghost scene. It represented Hamlet’s struggle with sanity versus insanity or revenge versus his conscious. The Ghost told him something that he needed to address. It was almost as if this director wanted to present to the audience a visual metaphor through these costumes. Additionally, the film emphasizes the dual nature of the Ghost scene through the setting, as well. When Hamlet speaks with the ghost, he does this in a gothic-like castle. The place looks old and horror-like, and this only creates an effect of a brave individual who confronts the Ghost without letting his reservations or fears stop him. His surroundings mirror the decisions he must make. The play did not realize these same effects when William Shakespeare wrote it.Advertising We will write a cust om essay sample on How a film interprets Hamlet specifically for you for only $16.05 $11/page Learn More Olivier’s film starts with the Elsinore battlements where two sentries discuss the Ghost of King Hamlet. This creates a degree of suspense in the film because one wonders whether those speculations are true or not. Eventually, the ghost appears but never gets a chance to speak to the men who see it. That disappearance adds to the gothic nature of the film. It can be argued that the director made this choice in order to focus on the issues that led the main character to his predicaments. Since the film was a two-hour adaptation of the original four-hour long play, it needed to focus on segments of the film that mattered. The ghost scene was a vital determinant of these predicaments hence the need to include it in the play. Oedipus complex Film critics deeply respect Olivier for his ability to bring out psychological concepts in a motion picture as was the case in this film. These were all elements that were not prevalent in the original Shakespeare. In the 1600 play, Shakespeare emphasizes how Hamlet’s anger stems from his mother’s dishonorable acts. She marries her dead husband’s brother and jumps into this too quickly (Shakespeare 2.1. 12). Hamlet feels that his father deserves greater respect; his mother’s failure to show this respect led to his distaste for her. Conversely, Olivier interpreted Hamlet’s disdain for his mother in a different way. To this director, Hamlet was jealous of King Claudius because he had feelings for his mother. Failure to realize his sexual desires for his mother led him to resent his mother. The physically dominant Hamlet in the film exemplifies this approach. Laurence Olivier is a 41 year old male, and the lady who took Gertrude’s role in the movie was 28. Consequently, it was plausible to envisage a sexual conquest. In psychological circles, experts define thi s odd relationship as the Oedipus complex, which Freud developed. In his developmental theory, Freud explains that male children secretly long for their mothers and get jealous of their parents’ relationship. Conversely, girls feel jealous of their mothers because they secretly long for their fathers. With time, these feelings should wear out as children tend to outgrow this behavior. Nonetheless, some adults never get rid of these sentiments, and it can affect their future relationships as well as their perceptions towards their parents.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Olivier illustrates this Oedipus complex through a number of scenarios; one such instance was the closet scene. A lot of sexual energy is prevalent in this scene. A Queen’s bedroom is an extremely private and personal space. Society would not expect anyone other than a queen’s husband to enter her bedroom. However, in Olivier’s version of the film, Gertrude calls her son into her room (Olivier). Hamlet goes to the closet, and this indicates that there might be some erotic connotations in their relationship. Hamlet’s lack of respect for her privacy blurs the line between mother and son. In addition, Hamlet’s treatment of his mother strengthens the Oedipus case even more. At one point, Hamlet’s and Gertrude’s faces are too close together. When Hamlet has to leave, the two kiss each other on the mouth, and this kiss is quite prolonged; it is something that two lovers would do (Olivier). Even the center of attention in the scene is indica tive of this sexual tension. Gertrude’s bed is quite well lit throughout the closet scene. Hamlet’s and Gertrude’s shadows fall on the bed as the two characters kiss each other. At the end of the scene, one sees Gertrude by the bed, and she remains the main area of focus in this instance. The director, therefore, makes his point about the unlikely relationship between the two. This interpretation causes audiences to dwell on other areas other than Gertrude’s dishonorable act towards her husband. Therefore, Olivier’s film is quite distinct from the Shakespearean version. Olivier’s key mistake One can argue that Olivier oversimplified Hamlet’s character through his assertion at the beginning of the play. In this instance, he claims that the film is about a man who could not make up his mind. This was quite reductive because the original Shakespearean play had a decidedly versatile ‘Hamlet’. The playwright gave audiences the freedom to decide who Hamlet was; he could be mad, angry, undecided, or rash. Shakespeare did not give any thesis about his play as Olivier did. Because Hamlet would face so many challenges, it is likely that he was going to be a fairly complex being. Therefore, one can even argue that this was an erroneous deduction of Hamlet’s character. In the 1948 film, one realizes that Hamlet eventually makes up his mind. When he learns about the grand plot that King Claudius had instated against him, he marches towards the King’s direction and kills him. Hamlet gained confidence in his fate, which differed tremendously from the thesis made by Olivier, at the beginning of the film. Another grand mistake that Olivier does in his adaptation of the Shakespearean film is the elimination of Fortinbras, Guildenstern and Rosencrantz. For a director who wanted to bring out the psychological intensity of his lead character, these characters did not seem to be that significant, however, f or someone who wanted to present a well-rounded character, then he should not have eliminated these individuals. In the original Shakespearean play, these individuals were instrumental in highlighting Hamlet’s character. When Hamlet continuous to display erratic behavior, the King sends Rosencrantz and Guildenstern to investigate Hamlet’s change in behavior. However, Hamlet quickly discerns this. These individuals thus illustrate how sharp the character of Olivier was. Furthermore, Hamlet’s uncle tells them to accompany him during the diplomatic mission in order to ascertain that the King accomplishes his evil plans for Hamlet. Their loyalty to the King outweighs their relationship and attachment to Olivier. Guildenstern’s and Rosencrantz’ flimsy relationship with Olivier contrasted to this Prince’s disregard for tradition when it mattered. Fortinbras was a crucial part of the play because he developed a contrast for Hamlet’s characte r. Fortinbras was interested in conquering Denmark because he wanted to avenge his father’s death (Shakespeare 5. 2. 23). He was swift and firm with his decisions. Conversely, Hamlet was hesitant and confused about the necessary actions that needed to be taken. If Olivier wanted to bring out Hamlet’s indecision in his film, he should have introduced Fortinbras in his piece. These characters were crucial to the depiction of a fully-developed Hamlet. Olivier sacrificed this component in his motion picture. Therefore, the 1948 adaptation is not as strong as the original play. Conclusion The 1948 film is a depiction of how film can limit certain components of an older play. Shakespeare intended to create an all-rounded main character in his 1600 play, and one sees this through the characters that surrounded Hamlet. Olivier eliminated some of these characters and thus presented a weaker main character than Shakespeare’s. Furthermore, Olivier’s focus on the Oed ipus complex shifts attention away from Gertrude’s dishonorable as was the case in Shakespeare’s original play. Lastly, Olivier gives a thesis statement of his main character while Shakespeare does not. By doing this, Olivier impedes a viewer’s own interpretation of Hamlet. In the original play, one can choose to view Hamlet in one’s own way since Shakespeare makes no reductions. Hamlet. Dir. Laurence Olivier. Rank Film Distributors Ltd., 1948. Film. Shakespeare, William. â€Å"Hamlet.† Mit.edu. MIT, n.d. Web.

Timeline of Queen Annes War

Timeline of Queen Anne's War Queen Anne’s War was known as the War of Spanish Succession in Europe. It raged from 1702 to 1713. During the war, Great Britain, the Netherlands, and several German states fought against France and Spain. Just as with King Williams War before it, border raids and fighting occurred between the French and English in North America. This would not be the last of the fighting between these two colonial powers. Growing Instability in Europe King Charles II of Spain was childless and in ill health, so European leaders began laying claims to the succeed him as the King of Spain. King Louis XIV of France wished to place his eldest son on the throne who was a grandson of King Philip IV of Spain. However, England and the Netherlands did not want France and Spain to be unified in this way. Upon his deathbed, Charles II Named Philip, Duke of Anjou, as his heir. Philip also happened to be Louis XIV’s grandson. Worried about France’s growing strength and its ability to control Spanish possessions in the Netherlands, England, the Dutch, and key German states in the Holy Roman Empire joined together to oppose the French. Their goal was to take the throne away from the Bourbon family along with gaining control of certain Spanish held locations in the Netherlands and Italy. Thus, the War of Spanish Succession began in 1702. Queen Anne’s War Begins William III died in 1702 and was succeeded by Queen Anne. She was his sister-in-law and daughter of James II, from whom William had taken the throne. The war consumed most of her reign. In America, the war became known as Queen Annes War and consisted mainly of French privateering in the Atlantic and French and Indian raids on the frontier between England and France. The most notable of these raids occurred at Deerfield, Massachusetts on February 29, 1704. French and Native American forces raided the city, killing 56 including 9 women and 25 children. They captured 109, marching them north to Canada. Taking of Port Royal In 1707, Massachusetts, Rhode Island, and New Hampshire made a failed attempted to take Port Royal, French Acadia. However, a new attempt was made with a fleet from England led by Francis Nicholson and troops from New England. It arrived at Port Royal on October 12, 1710, and the city surrendered on October 13th. At this point, the name was changed to Annapolis and French Acadia became Nova Scotia. In 1711, the British and New England forces attempted a conquest of Quebec. However, numerous British transports and men were lost heading north on the St. Lawrence River causing Nicholson to stop the assault before it began. Nicholson was named Governor of Nova Scotia in 1712. As a side note, he would later be named the governor of South Carolina in 1720. Treaty of Utrecht The war officially ended on April 11, 1713, with the Treaty of Utrecht. Through this treaty, Great Britain was given Newfoundland and Nova Scotia. Further, Britain received title to the fur trading posts around Hudson Bay. This peace did little to solve all the issues between France and Great Britain in North America and three years later, they would be fighting again in King George’s War. Sources: Ciment, James. Colonial America: An Encyclopedia of Social, Political, Cultural, and Economic History. M.E. Sharpe. 2006. -. Nicholson, Francis. Dictionary of Candian Biography Online. University of Toronto. 2000.